4Lead Inside the Consent Zone
Because you don’t push, you lead
Arguments are won by having control over how you will be (see Chapter 1), by creating a Consent Zone before linking (see chapters 2 and 3), by linking before leading (see Chapter 4), and by leading before making your logic argument (see Chapter 5).
In this chapter, you’ll discover how to lead the other person to your desired outcome.
Meet Lisa, One of Our Staffers
Because if you can’t get her interested, you’re going nowhere
Lisa, a member of our law office staff, is bright and well-informed. She clearly understands the health risks of smoking. Unfortunately, she has a “belief” of her own: Life is to be enjoyed and no one lives forever. If she didn’t smoke, she would be a nervous ...
Get How to Win Any Argument, Revised Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
