Because the way to win is to grab, hold, and convince
Call upon words and phrases to zoom your argument from flabby and ho-hum dull to captivating and compelling.
In this chapter, you’ll discover how the pros present things not as they are, but as they want them to be perceived.
“You’ll need a basic black dress that will always get you out of a what-to-wear jam. Jazz it up with a glittery necklace, glitzy shoes, and a gold belt, and you’re off and ready for the party.” It was a fashion editor’s advice for young women heading off for their first year of college.
How can you power up a phrase, a sentence, or a paragraph to make it ...