Fail Fast or Win Big

Index

accreditation process, 116

accredited investors, 109

action-sports industry, Volcom in, 162–165

activities

in business models, 25, 39–40

key, 25

start-up, 39–40, 48

advertising

by Amazon.com, 95–96

out-of-home digital display, 77

affiliate programs, 96

Airbnb, 107

alibaba.com, 66

Amazon.com, 159, 182

anticipation of customer wants at, 95–96

building of, 170

customer service at, 86–87

customer target segments for, 36–37

in e-commerce industry, 179

as evolutionary start-up, 131

idea and business model of, 27–28

intersection of customers, trend, and industry for, 141

and Kickstarter, 110

rapid prototyping with, 74

research on potential customers at, 90

selling products on, 38–39, 52, 61

value proposition of, 34

angel investors, 105, 106 ...