CHAPTER SIX
The Whole Customer Truth
I have met tens of thousands of customers, and you know, I never get tired of meeting them. And neither should you. Today, my customers are college students who are taking my entrepreneurship courses and participating in the Lavin Entrepreneurship Center programs. I get constant feedback through interactions in the classroom and through student surveys. The feedback has both quantitative scores and qualitative comments. I read everything. I look for little aha’s—those comments that point toward ways to improve my courses. Just when I think I have created the world’s best entrepreneurship course, a student ...
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