Recommended Reading

People often ask me what I read. I read everything, voraciously. I still read the Wall Street Journal every day. And in addition to several magazine subscriptions, I have over 20 Google Alerts coming to me on different subjects every week. As I teach several entrepreneur courses at San Diego State University, I am constantly reviewing both textbooks and trade books written by either subject-matter experts or industry experts. I feel we can never give up on acquiring knowledge, and knowledge can best be acquired through either reading or doing.

There are books that have definitely had an impact on me and I consider them valuable, not just for entrepreneurship but also for understanding all those other elements that go into ...

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