CHAPTER FOUR

Lean Resources: Less Is More

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There are several definitions of the word entrepreneur. I like this one, by Stevenson, the best: “[T]he pursuit of opportunity without regard to resources currently controlled.” In other words, you run forward even though you don’t have all the resources at present to build the product or service. You just keep moving forward, knowing that at some point you will figure it out. But there is good news. There has never been a better time to employ a “lean resources” mentality, as there are so many lean resources that can help you. Let me explain.

In past experience at various companies, I managed annual ...

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