CHAPTER FIVE
Rapid Prototyping, Right Now
To move fast, you need a rapid prototype of your product or service. Let’s review the advantages, tools, and resources available for the rapid prototyping of your product or service, as well as the testing with real customers to get that crucial initial feedback.
There is simply no better way to judge the viability of a product or service than to actually test it. And, with the tools and resources that are available today, there is no excuse for not rapidly testing that product or service. Indeed, entrepreneurs have all benefited tremendously from early customer feedback, whether it’s good or bad. Quite ...
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