Table of Contents
PART ONETHE UNDERDOGTHE RISE OF A MOVEMENT
Chapter 1INTRODUCING THE JUNIOR SENATOR
Chapter 2UP AGAINST THE CLINTONS
Chapter 4UNDERSTANDING THE PAST
Personal ExperienceWELCOME TO OBAMA LAND
PART TWOTHE CANDIDATECREATING A COMPELLING VISION
Personal ExperienceTHE RACE IS ON
Chapter 5THE BIRTH OF A GLOBAL BRAND
Chapter 9TEXT MESSAGING & MOBILE
Chapter 13ANALYTICS AND ONLINE ADS
PART THREETHE PRESIDENTA NEW BEGINNING
Personal ExperienceELECTION DAY
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