Yes We Did!: An Inside Look at How Social Media Built the Obama Brand

14. The New Face of Government

THE DIGITAL ADMINISTRATION

AFTER A DECIDEDLY INNOVATIVE AND CREATIVE campaign, the world watched as Barack Obama soundly defeated John McCain to become the next president of the United States. There was a collective pause as we savored the triumphant victory of a grassroots movement driven by the efforts of regular Americans. Expectations, emotions, and hopes were all running high, and all eyes were on the man who had come to symbolize an uplifting sense of possibility.

From the moment he became the president-elect, Obama ensured that his administration would continue to collaborate with the online community that ...