Yes We Did!: An Inside Look at How Social Media Built the Obama Brand

FOREWORDThe Obama Experience: Redefining Elections, Democracy, and How to Get Things Done in the Digital Age

Yes, the “improbable victory” of Barack Obama redefined elections. The body politic in the United States will never be the same. But as the president attempts to lead the rebuilding of our devastated economy, failing ecosystem, and deeply troubled world, it’s no exaggeration to say that he is also redefining how we govern and the nature of democracy itself. The experience is rich with lessons for every government, business, and organization.

The Internet and an extraordinary social movement enabled him to come to power and youth were the engine of his victory. Anyone who watched Obama dutifully address ten different Inauguration Balls ...