Yes We Did!: An Inside Look at How Social Media Built the Obama Brand

7. Neighbor to Neighbor

THE TALKS THAT MATTER

There are many ways for you to have an impact on this campaign, but the single most important thing you can do is to talk directly to voters. There’s nothing more powerful and effective than everyday people reaching out to their neighbors—or people in a neighboring battleground state—and talking about why they support Barack. (Barack Obama HQ Blog)

Neighbor to Neighbor (N2N) was Obama’s online phonebanking tool that allowed supporters to make calls on behalf of the campaign from the comfort of their own home. It was launched in September 2007 as a way to help supporters reach out to undecided voters, ...