Index
A
airline and hotel miles donations as fundraiser, 64
American Cancer Society, 19–20
American Red Cross, 20, 99, 101
AmeriCares Foundation, 20
Appafolio, 102
AppMakr, 102
Association of Fundraising Professionals, 77
B
behavioral economics, 29
Benchmark Report. See The Convio Online Marketing Nonprofit Benchmark Index™ Study for 2011
Blackbaud, 112
donorCentrics™ Internet and Multichannel Giving Benchmarking Report, 2011, 91
The Next Generation of American Giving study, 32
Nonprofit Social Network Benchmark Report, 2011, 41, 112, 117
Online Giving Report, 33
Target Analytics, 91
Boomers demographic group, donations, 34–35
Burk, Penelope, 76
C
Campaign Monitor, ...
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