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The PayPal Official Insider Guide to Online Fundraising by Jon Ann Lindsey

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5. Lay the Groundwork for Fundraising

One of the many appealing aspects of online fundraising is its speed. You can set up a widget or a page on a social fundraising website and start collecting donations literally within minutes. That’s a big advantage in cases of immediate need—raising money for an emergency vet bill, for example, or a family who lost all their belongings in a fire.

Nonprofits, however, need to be careful not to get ahead of themselves. Fundraising, whether online or offline, should be part of a well-thought-out plan that directly aligns with your organization’s mission and goals.

Are You Ready to Fundraise?

It’s not unheard-of for a small nonprofit to look around at all the big guys online and decide that—if that’s the latest ...

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