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The PayPal Official Insider Guide to Online Fundraising by Jon Ann Lindsey

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9. Getting Social

Posting.

Tweeting.

Pinning.

Flickr-ing. YouTubing. Google Plus-ing.

The proliferation of social media websites is enough to set your head spinning. How can you keep up with all that social networking when, you know, you have a nonprofit to run?

The fact is, you can’t. There are simply too many social websites for you to manage them all well.

More than ever, you’ll want to weigh the benefits of social media websites against the time and effort it takes to maintain them.

Social Media Goes Mainstream

Nonprofits have done their fair share to contribute to the momentum that has catapulted Facebook, Twitter, and other social media websites to incredible prominence (if not world domination) in a matter of a few years.

Researchers Nonprofit ...

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