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The PayPal Official Insider Guide to Online Fundraising by Jon Ann Lindsey

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8. Going Mobile

Possibly the only gadgets we Americans love more than our tablet computers are our mobile phones, from which we can surf the Internet, play games, text, email, and even make actual phone calls occasionally.

The power of mobile fundraising became clear after the earthquake in Haiti in January 2010, when a Red Cross text-to-give campaign raised $43 million.

But here’s that familiar pattern: While text-to-give and phone apps are the best-known methods of mobile fundraising, they’re not the best starting points for small nonprofits. Let’s look at some realistic options for the beginners.

The Unstoppable Smartphone

Cell phones have been commonplace for years now, so why all of a sudden is mobile such a buzzworthy topic? The answer ...

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