Table of Contents
Chapter 1. The New Breed of Innovator
The New Breed of Innovator: Pragmatic Business
The New Breed of Innovator: Global Brand and Industrial Design
The New Breed of Innovator: Engineering and Advanced Thinking
So Who Are the New Breed of Innovators?
Chapter 2. Pragmatic Innovation—The New Mandate
Pragmatic Innovation (and How It Differs from Invention)
Moving from Invention to Innovation at Ford: The Redesign of the F-150
Manufacturing Quality—The New Commodity
The Global Dimension of Innovation
Surfing the Waves of Innovation
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