Preface
What to Expect from This Book
Two guys walk into a Starbucks and wave to a woman at a table. After getting their lattes, they head over and join her.
Paul: Hey, Caroline, looks like you got here early.
Caroline: Traffic wasn't bad today. Did you two come together?
Rick: No. We just happened to arrive at the same time. How are you doing? How's work?
Caroline: It's pretty interesting these days. Today we had a planning meeting to set objectives for the next few quarters. We had a poor performance last year, and budgets are getting cut. I was asked to reduce cost by 20 percent and increase profits by 150 percent. [She smiles.]
Paul: Are these just goals to see how high you can jump? Or are they somewhat realistic?
Caroline: It's part of ...
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