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The Design of Things to Come: How Ordinary People Create Extraordinary Products by Peter Boatwright, Jonathan Cagan, Craig M. Vogel

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2. Pragmatic Innovation—The New Mandate

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As companies struggle to look for ways to compete against low-margin overseas competitors, they must turn to their creative side because cost-cutting manufacturing and quality initiatives no longer provide the competitive edge. Differentiation now must happen through innovation; that is the strategic weapon that drives profit in the new global economy.

Burlington, VT. Robert Nicholson was not really concerned about the health of his heart when he went in for his annual physical. Although his dad had died of a heart attack, Rob figured he was reasonably healthy at 46. He worked out a few times a week and, ...

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