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The Design of Things to Come: How Ordinary People Create Extraordinary Products by Peter Boatwright, Jonathan Cagan, Craig M. Vogel

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1. The New Breed of Innovator

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Innovation is about people. Companies focus on customer needs, wants, and desires as they design new products; after all, products are purchased by and for those who will use them. Those who design the products also are people—ordinary people who apply their skills to develop new ideas and products. Yet certain individuals have evolved to a level of innovator who envisions, leads, and manages the complete context of a product or service. These people are the new breed of innovator, and they are the model for all of us to follow. Who are these innovators of today, how did they acquire the insight to innovate products ...

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