Contents
Introduction: Innovation Is Not Just a Good Idea
RED THREAD 1INNOVATION–IT’S ALL IN YOUR HEAD
1 A Significant Change of Mind
2 Stop Brainstorming and Take a Shower
RED THREAD 2EVERYTHING OLD IS NEW
3 Get Clued In on the Real Story
4 Stop Crying over Spilt Milk Because the Glass Is Still Half Full
RED THREAD 3PEOPLE–THE STRANGEST ANIMALS IN THE ZOO
6 We Think, Therefore We Innovate
7 The Footprint of Behavior and How to Find It
8 Emotional Memory—the Culture Tattoo
RED THREAD 4WHAT YOU SEE IS WHAT YOU GET
9 Simple Is Smarter and Always Will Be
10 Good Things Come in Great Packages
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