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Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation by Debra Kaye

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9Simple Is Smarter and Always Will Be

Making the simple complicated is commonplace; making thecomplicated simple, awesomely simple, that’s creativity.

—CHARLES MINGUS

Less Detail, More Fun

Simplicity, or the means by which disparate elements can be combined into a pleasing and harmonious whole that the public can readily latch on and respond to, is a key factor in the appeal and success of any innovation. This is especially true in the realm of consumer products, whether they are technical in nature or not. That’s why keep it simple should be the mantra of the innovation process, particularly as you move closer to the design stage of product development. It may sound counterintuitive, but while you can see the benefits of all the bells and whistles ...

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