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Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation by Debra Kaye

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3Get Clued In on the Real Story

Life can only be understood backwards;but it must be lived forwards.

—SØREN KIERKEGAARD

Take a Deep Dive into Existing Research

History provides the clearest picture of what happened and why to give context to the present, and it is one of the best tools for predicting the future. To find out what that history is, you have to do some research. That’s why it’s essential that you drill deeply into the existing knowledge base of your industry, including past research, reports, history, and traditions that you can question for a fresh look. When you look at past material, you’ll find contradictions, and that’s not a bad thing. When you find contradictions, you look for more research that can pull you in one direction ...

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