CONTENTS
1 • What Is Business Development?
2 • Types of Business Development
4 • Business Development Versus Sales
Part 2Introduction to Partnerships
11 • Understanding Other Companies
12 • Four Golden Rules of Partnerships
13 • Three Types of Partnerships
14 • Identifying the Right Person at the Partner Company
16 • Doing a Deal Versus Doing the Best Deal
19 • Pipelines and Prepitch Execution
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