ACKNOWLEDGMENTS

Alex: There are a few people in the tech scene without whom this book would not have been written. Thank you, Sam Rosen and Michael Galpert, for both having a big influence on my starting a personal blog, which has led to all of this. Thank you, J. J. Colao and Tom Post, for liking my personal blog enough to make me a contributor to Forbes. Thank you to my former bosses, Paul Murphy, Michael Galpert, and Avi Muchnick at Aviary and Ben Milne and Charise Flynn at Dwolla. You’ve all taught me so much. Thank you, Michael Schonfeld, my business partner in crime and cofounder of SocialRank. Thank you, Ron Rofe, for betting on Michael and me early on and helping us at every turn. Thank you, Mom, for reading every post I have written ...

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