CHAPTER 2
TYPES OF BUSINESS DEVELOPMENT
DEVELOPING A BUSINESS through strategic partnerships is a process that can take many forms. The focus of the team, the types of partnerships involved, and the backgrounds and skills that are needed all depend on the interest and attention of the company and its business model. As a result, there are a few different types of business development, but they are all rooted in the principle that partnerships augment businesses and clients.
There is a big difference between working in BD for a company that is focused on getting new users, for a company that is looking for new business clients, and for a company that is looking for new business clients who will offer their users a product. There are three distinct ...
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