Contents
PREFACE | |||||||
INTRODUCTION | |||||||
CHAPTER 1 | CREATIVE STRATEGY | ||||||
CHAPTER 2 | MARKET RESEARCH | ||||||
CHAPTER 3 | PAID MEDIA ADVERTISING | ||||||
CHAPTER 4 | PROMOTIONAL TIE-INS/PRODUCT PLACEMENT | ||||||
CHAPTER 5 | MERCHANDISING | ||||||
CHAPTER 6 | PUBLICITY | ||||||
CHAPTER 7 | DISTRIBUTION TO THEATERS | ||||||
CHAPTER 8 | EXHIBITION | ||||||
CHAPTER 9 | MAJOR STUDIOS | ||||||
CHAPTER 10 | INDEPENDENT DISTRIBUTORS | ||||||
CHAPTER 11 | FOREIGN LANGUAGE FILMS | ||||||
CHAPTER 12 | PRINTS AND ADVERTISING FUNDS | ||||||
GLOSSARY | |||||||
BIBLIOGRAPHY | |||||||
INDEX |
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