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Marketing to Moviegoers by Robert Marich

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11 Foreign Language Films

 

I like a film to have a beginning, a middle and an end, but not necessarily in that order.

Filmmaker Jean Luc Godard

When discussing foreign movies, what is generally top of mind is art house, which is esoteric cinema most closely associated with Western Europe. Such thought may have been the case in past decades, but in today’s reality, several diverse strands of foreign films have penetrated the domestic market (United States and Canada).

Nobody can overlook the Hong Kong school of glossy martial arts action films—dubbed chopsocky by Variety years ago—whose signature is highly choreographed and exaggerated fight sequences. These films are popular across Southeast Asia and Crouching Tiger, Hidden Dragon rolled ...

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