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Marketing to Moviegoers by Robert Marich

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9 Major Studios

 

Well, goodbye, Mr. Zanuck. And let me tell you that it certainly has been a pleasure working at Sixteenth Century Fox.

Director Jean Renoir

Hollywood’s venerable seven major studios are criticized for being impersonal, stodgy, tight fisted, and unwilling to change with the times. The quote above, which plays off this viewpoint, is a farewell from the famous French director to the Hollywood mogul Darryl Zanuck.

However, the fact remains that the Hollywood majors are world beaters in business—nobody else comes even remotely close—so they must be doing something right. For all the knocks about inflexibility, the majors are changing with the times, as evidenced by their embrace of the DVD video format and entrance into the video-on-demand ...

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