Contents
Our Purpose and a Guide to This Book
1 Traits and Profiles of Great Entrepreneurs
2 Heart: Winning with the Heart
3 Smarts: IQ Is Only the Beginning
4 Guts: How to Initiate, Endure, and Evolve
5 Luck’s Inevitable Role in Business-Building
6 Business Archetypes and Iconoclasts
8 True North Questions for Reflection
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