Our Purpose and a Guide to This Book
What does it take to be a great entrepreneur or business-builder? How do you find such a person? How do you become one?
These were some of the questions the three of us—more on who we are in a minute—asked ourselves when we embarked on the journey of writing this book. Along the way we asked a few more questions: What are the crucial character traits and habits for business-building success? Are they always the same, or do they depend on the circumstances? What are the things a business leader can learn versus the things that are innate? What role is played by luck, and can it be influenced? Do business founders possess fundamentally different strengths than the scalers who take businesses to the next level ...
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