Further reading
Chapter 1: Knowing your business
Richard Koch, The 80/20 Principle, The Secret of Achieving More with Less, Nicholas Brealey Publishing, 2nd edition, 2007
Chapter 2: Setting goals and objectives
James C. Collins and Jerry I. Porras, Built to Last: Successful Habits of Visionary Companies, Random House, 1997
Chapter 3: Forecasting market demand
John Mullins, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, FT Prentice Hall, 3rd edition, 2010
Chapter 4: Gauging industry competition
Michael E. Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press, 1980
Chapter 5: Tracking competitive advantage
Robert M. Grant, Contemporary Strategy ...
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