O'Reilly logo

FT Essential Guide to Developing a Business Strategy by Vaughan Evans

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5

Tracking competitive advantage

Image

If you don’t have a competitive advantage, don’t compete.”

Jack Welsh

In this chapter

You have built the foundation of the strategy pyramid. The micro-economic context is set. Now you need to place your firm within that context.

You need to set out your firm’s competitive position and pinpoint your competitive advantage – for each main business segment. And track it over time.

You also need to do the same for all your main competitors. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required