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FT Essential Guide to Developing a Business Strategy by Vaughan Evans

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2

Setting goals and objectives

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Goals allow you to control the direction of change in your favor.”

Brian Tracy

In this chapter

You now know your business, but where do you want it to be in three to five years’ time? What sort of a firm do you want it to be? On which parameters will you measure performance success?

What are the aims of your firm?

There are numerous treatises written on the relative merits of a company articulating its vision, mission, aims, purposes, goals, objectives, values, principles, ideals, beliefs, principles and so on and so forth. The sound of hair splitting can ...

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