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FT Essential Guide to Developing a Business Strategy by Vaughan Evans

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3

Forecasting market demand

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It’s better to have the wind at your back than in your face.”

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In this chapter

Do you shy away from the word micro-economics? Don’t. It lies at the bedrock of strategy, the base of the pyramid. Only once you appreciate the micro-economic context in which your firm operates and with which it interacts will you have the depth of understanding on which to build a robust strategy.

Micro-economics concerns the economic behaviour of individual units of the ...

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