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Eye Tracking in User Experience Design by Andrew Schall, Jennifer Romano Bergstrom

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Index

Note: Page numbers followed by f indicate figures, b indicate boxes, t indicate tables, np indicate footnotes, and ge indicate glossary.

A

Android applications, 269, 272
Apple iPad, 265
Areas of interest (AOI)
description, 361ge
usability testing
drop-down box, 57–58
Enable Table Tools, 60
geography pop-up window, 58–59, 59f
medium-fidelity usability, 57–58, 58f
with prototype, 60, 60f
video games, 306, 307f
web navigation, 151
web page, components of, 17, 17f
Attentional salience, 361ge
Attention distribution, 361ge

B

Banner blindness
bricklet, with light background color, 39–40, 39f, 40f
description, 361ge
vs. SERPs, 41, 41f
testing, 43
textual ad and graphical ad, 40–41, 40f
web content, 170
Breadcrumbs, 148, 361ge
Bricklet, 361ge

C

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