Eye Tracking in User Experience Design

3

Usability Testing

Erica Olmsted-Hawala¹, Temika Holland¹ and Victor Quach²,    ¹US Census Bureau, Washington, D.C., USA,    ²Human Solutions Inc., Washington, D.C., USA

Abstract

An overview of how eye tracking can be incorporated into usability testing. Using real-world examples from recent usability studies, this chapter explains the basics on how to combine usability testing with eye tracking, how eye tracking captures a broad picture of users’ experiences with an interface, how eye tracking aids in communicating results more effectively with clients, and the challenges related to using eye tracking during a usability test.

Keywords

gaze plots; heat maps; scan paths; usability testing; user experience testing; user research; UX testing

Introduction ...