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Eye Tracking in User Experience Design by Andrew Schall, Jennifer Romano Bergstrom

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3

Usability Testing

Erica Olmsted-Hawala1, Temika Holland1 and Victor Quach2,    1US Census Bureau, Washington, D.C., USA,    2Human Solutions Inc., Washington, D.C., USA

Abstract

An overview of how eye tracking can be incorporated into usability testing. Using real-world examples from recent usability studies, this chapter explains the basics on how to combine usability testing with eye tracking, how eye tracking captures a broad picture of users’ experiences with an interface, how eye tracking aids in communicating results more effectively with clients, and the challenges related to using eye tracking during a usability test.

Keywords

gaze plots; heat maps; scan paths; usability testing; user experience testing; user research; UX testing

Introduction ...

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