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Eye Tracking in User Experience Design by Andrew Schall, Jennifer Romano Bergstrom

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2

Visual Search

Soussan Djamasbi and Adrienne Hall-Phillips,    Worcester Polytechnic Institute, Worcester, MA, USA

Abstract

A look at eye-tracking studies that examine how people visually search websites for information is found in Chapter 2. This chapter also discusses research that examines why and when people turn a blind eye to information that looks like advertisements. It concludes with a list of take-away points for designing positive visual search experiences.

Keywords

banner blindness; Bing; Google; search results; visual attention; visual hierarchy; visual search; web design

Introduction

Paying attention to how users look for information on websites is becoming increasingly important in designing positive user experiences. Users are no ...

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