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Eye Tracking in User Experience Design by Andrew Schall, Jennifer Romano Bergstrom

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10

Mobile

Jibo He1, Christina Siu1, Barbara Chaparro1 and Jonathan Strohl2,    1Wichita State University, Wichita, KS, USA,    2Fors Marsh Group, Arlington, VA, USA

Abstract

This chapter addresses the pressing demand to increase our knowledge of mobile device use and toolkits for mobile user experience research, especially mobile eye-tracking hardware and usability study methods. The unique mobile user behaviors are discussed, and case studies for mobile user experience are presented to demonstrate how to use an eye tracker to study usability of mobile devices and applications.

Keywords

Android; iPad; iPhone; mobile devices; mobile eye tracking; mobile user experience; smart phones; tablets

Introduction

The population of mobile users is growing ...

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