Digital Product Management: Design websites and mobile apps that exceed expectations

Index

A

A/B testing, 158

Adobe analytic tools, 119

attribute-level hierarchies

applying, 59–63

Kano model, 65–74

Maslow model, 58–59

B

Basecamp tool, 129

Brown, Dan M., 133

C

card sorting, 94–96

Communicating Design, 133

communicating product success

competitive analysis, 132–133

of competitors, 133–135

of features, 136

of purpose, 136–137

visualizing product data

adoption and use, 118–121

product satisfaction, 122–123

use by platform, 123–125

writing product reports

quarterly reports, 129–132

weekly reports, 126–129

competition analysis

communicating product success, 132–133

of competitors, 133–135

of features, 136

of purpose, 136–137

market problems, 25–27

customers

A/B testing, 105–106

defining value, 23–24

external

defining customers, 29 ...