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Digital Product Management: Design websites and mobile apps that exceed expectations by Kristofer Layon

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Chapter 4. Analyzing and Prioritizing Enhancements

Chapter 3 explained how to write user stories about new product features or ways to enhance existing products. If your product team spends time doing this and accumulates a list of user stories for enhancing a product, you’ll end up with a backlog of ideas.

Defining a bunch of issues to solve begets yet another problem: How do you decide what to work on? Unless you’re in a very unusual situation, you have limited time and budget. There are only so many hours in a day, and only so many people to work on design and development.

Of course, one of the most difficult things in life is prioritizing. It’s just a universal problem, isn’t it? If you haven’t done this well, it seems you’re always making ...

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