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Digital Product Management: Design websites and mobile apps that exceed expectations by Kristofer Layon

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Chapter 7. Communicating Product Success

After reading the previous chapter, you should have a good idea of how to measure the success of your product by using analytics and evaluating feedback from external and internal customers. But you can’t simply put your effort into gathering data; you must also communicate that information effectively to the people who need to know it.

You’ve probably heard the mantra about getting away from your desk early and often in order to learn more about your product. The same applies to communicating about product performance: Don’t let the information just sit in analytics software, spreadsheets, and e-mails. You’re the messenger, and it’s your job to collaborate with people throughout the learning process. ...

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