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Digital Product Management: Design websites and mobile apps that exceed expectations by Kristofer Layon

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Chapter 6. Measuring Success

You now have some techniques to help validate product enhancement ideas early and often, and you know the path to getting a product improvement prototyped, designed, developed, and launched into production.

That must mean you’re done, right?

Not so fast.

Getting a new (or enhanced) product into the hands of your customers merely means that you’ve finished one phase and are ready to embark on another. And this new phase is one of the most critical in product management: measuring success.

But remember, measuring success isn’t just about embedding some analytics code into your site or app, sitting back, and collecting data (Figure 6.1). That’s a key part of the effort, to be sure. But it’s really just scratching the ...

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