Contents
Chapter 1: Introduction to Design Thinking
Chapter 2: The Role of Research in Design Thinking
Chapter 3: Designing a Business Strategy
Chapter 4: Designing Live Customer Experiences
Chapter 5: Designing Digital Customer Experiences
Chapter 6: Designing Services and Service Delivery
Chapter 7: Designing Marketing
Chapter 8: Designing for Change
Chapter 9: Designing for Growth
Appendix B: Metrics for Design Thinking
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