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Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work by Beverly Rudkin Ingle

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Designing for Growth

Minimize Growing Pains

By no means can growth be pain-free; it isn’t a reasonable expectation to think that could be possible. Think back to when you were a child and your arms and legs would occasionally—and seemingly randomly—ache for no apparent reason. If your mother was like mine, she described those aches as growing pains. If you were like I was, that answer seemed like the dumbest thing you had ever heard. Worse, you were powerless to prevent the ache.

When it comes to business, growing is accompanied by occasional aches and pains, just like in childhood. But with forethought and the purposeful application of design ...

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