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Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work by Beverly Rudkin Ingle

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Designing Services and Service Delivery

Purposeful Customer Service

The playground of small businesses and entrepreneurs is not only product development but also services and their delivery. In fact, a service business is a common point of entry for entrepreneurship. On some level, almost everyone is qualified to start a service-based business, because everyone has some skill, knowledge, or experience for which others are willing to pay. Starting a service-based business is quite an egalitarian proposition; anyone with a decent work ethic and a desirable skill can sell a service; as opposed to product-based businesses, there is a reduced financial ...

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