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Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work by Beverly Rudkin Ingle

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Designing Live Customer Experiences

Maximizing “Face Time”

One of the more visible ways design thinking can be manifested is through live customer experiences, meaning the ways a customer interacts with your brand and business in person. In fact, now that the customer experience has become recognized as an important part of the success of a brand, a specialized marketing discipline has emerged: experiential marketing.

Experiential marketing allows customers to engage and interact with brands, products, and services in a sensory context, helping them connect with the brand in meaningful, personal ways. These personal interactions and the connections ...

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