Index - 25 Need-to-Know Strategy Tools [Book]

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Index

Page numbers in italics refer to a figure/table Page numbers in bold refer to glossary definitions

acquisitions see mergers, acquisitions and alliances (M&A)

adjacent markets, 2^nd

advantage see competitive advantage

air industry

five forces model

man on the moon, 2^nd

Southwest Airlines

Virgin Atlantic

Virgin Galactic, 2^nd

Alexander, Marcus

alien territory business

alliances see mergers, acquisitions and alliances (M&A)

Anglo-Saxon business model, 2^nd

Ansoff, Igor

product/market matrix

Apple, 2^nd, 3^rd

Ashridge Strategic Management Centre

Atlantic Richfield

attractiveness/advantage matrix, 2^nd

corporate portfolio planning, 2^nd

data and analysis

average operating margin, 2^nd

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