4
Core ideology (Collins and Porras)
This tool will help you:
- Articulate a vision for sustainable strategic success
- Set goals that both challenge and inspire
- Create a ‘company’ in its truest sense – a gathering of like-minded persons
About this tool
Successful companies set ‘big, hairy, audacious goals’.
They also possess a core ideology and create cult-like cultures, claimed Jim Collins and Jerry I. Porras in their influential book Built to Last: Successful Habits of Visionary Companies in 1997.
Product lines can change – completely in some cases, such as at Nokia – leaders can change, profit can go up or down, but core ideology should remain for long-term success.
How to use it
You should break core ideology down into core purpose ...
Get 25 Need-to-Know Strategy Tools now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
