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Profit from the core (Zook)
This tool will help you:
- Encourage your firm to stay focused and pursue growth opportunities within your core business…
- …or in adjacent businesses where your strengths are transferable…
- …or in pre-emptively redefining your core business
About this tool
Has your firm, like an overly curious cat, strayed too far from home?
Most growth strategies fail to deliver value because they venture too far, concluded Chris Zook, a partner at Bain & Company. The timeless strategic precept, that of building power in a well-defined core, remains the key source of competitive advantage and the most viable platform for successful expansion.
Successful companies operate in an F-E-R cycle:
- Focus on, understand and reach ...
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