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Good strategy, bad strategy (Rumelt)

This tool will help you:

  • Understand that bad strategy proliferates – it is all around us
  • Realise that good strategy is rooted in three fundamentals – analytical diagnosis, a guiding policy on sustainable competitive advantage and its translation into action
  • Implement good strategy through ‘harnessing power’…

About this tool

‘For many people in business, education and government the word “strategy” has become a verbal tic. A word that can mean anything has lost its bite.’

This was Richard Rumelt in his 2011 best seller, Good Strategy, Bad Strategy.

He sees bad strategy as expressed often in an interminable PowerPoint presentation, replete with vision, mission, goals and objectives, forcefully expressed ...

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